At Nike’s Innovation 2016 event in New York City, Mark Parker, President & CEO, NIKE, Inc., detailed the company’s new “Era of Personalized Performance” and one of the products that speaks to Nike’s next stage of innovation is the Nike+ App.

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Starting in June, the new Nike+ app becomes athletes’ all-access pass to Nike’s most coveted products and events via one seamless sign-on. The “plus” now equates to “personal,” and the app connects members simply and swiftly to the Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS apps. It also offers members a personal store stocked with performance product recommendations and reserved invitations to their favorite sneakers. Combining these offerings, the app serves every step of an athletic life — from competition to training to sport-style — propelling members towards their potential.

THE NEW NIKE+ APP FEATURES

FEED

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Easy access to the world of Nike begins in the customized “Feed” tab, which includes a continuously updated selection of stories — training tips from coaches and trainers, inspiration from Nike athletes and information about the latest Nike releases — tailored to each member’s unique interests and ambitions.

MY STORE

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The “My Store” tab showcases clothing and footwear personalized to members’ sport and lifestyle preferences. It prioritizes their favorite products, gives expert recommendations and offers customization options through NIKEiD.

SERVICES

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The “Services” tab connects members directly to Nike+ experts, who are available to answer questions about all Nike+ services or book a 1:1 reservation in select Nike stores. Members can also connect simply and swiftly to the Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS.

PASS

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The “Pass” tab stores a personal QR (Quick Response) code, which can be added to Apple Wallet as well as used at any Nike retail store or event for personal recommendations and easy access.

INBOX

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The “Inbox” tab is where members gain extraordinary access to Nike’s newest releases and experiences.

The new Nike+ app launches in June 2016. To become a Nike+ member go to Nike.com

Text and Photo Credit: Nike News

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