New Campaign Unites over 20 California Artists for Charity Project

According to the California Cancer Registry, more than 1,700 children and young adults under the age of 20 are diagnosed with cancer in California each year.  Support and understanding is critical for any parent that has to deal with a child’s cancer as it affects the entire family.

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This season, help for families with children suffering from cancer is coming in a unique way – through art.  Got milk? has united over 20 visual artists in a creative partnership that will benefit Camp Ronald McDonald for Good Times through a program titled Milk Loves Art.

Throughout the years, arts advocates have made various claims that the arts positively impacts our communities.  According to the California Arts Council, a student involved in the arts is four times more likely to be recognized for academic achievement.

“This campaign has a dual focus: to bring local artists together for a charitable cause and also recognize the positive impact art has in our communities,” said Steve James, Executive Director of the California Milk Processor Board (CMPB). In the spirit of giving, professional and student artists will paint 31 life size cow sculptures, provided by got milk?, which will then be donated to Camp Ronald McDonald for Good Times, who will then auction off the works of art and keep 100% of the proceeds.  Camp gives more than 1,500 children with cancer and their families the chance to take a break from their hardship and enjoy outdoor activities such as horseback riding, arts & crafts, archery and ropes courses; and most importantly, it gives them the opportunity to just be kids.

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Jaleel White “Steve Urkel” celebrates basketball star Kobe Bryant’s legacy with the Los Angeles Lakers throughout the cow sculpture by painting his famous “vertical leap” and elements of his many championships.

Renowned artist/muralist, George Yepes, has joined the project as the lead artist for the Milk Loves Art program.  Yepes will be leading the creative phase of the campaign and working closely with the artists involved, and will also be painting one of the 31 cow sculptures.

“Whenever there’s a chance to get involved in bettering our community and enriching the lives of individuals through art, I’m more than happy to be part of it,” said George Yepes. “This partnership with got milk? allows me to get involved with what I’m passionate about: bringing art to the forefront and giving back to those in need.” Yepes’s work has been featured in the Los Angeles County Museum of Art, the Smithsonian Institution in Washington D.C. and the Museum of Contemporary Art of San Diego, among others.

For more information about Milk Loves Art, visit: www.gotmilk.com and to learn more about Camp Ronald McDonald for Good Times, visit www.rmhcsc.org/camp.

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Text and Photo Credit: RL Public Relations

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